American Express
Member Referral Program
American Express asked us to revisit its Member-Get-Member (MGM) feature to drive more referrals. We went deeper — uncovering that the real problem wasn’t just low conversion, but a feature that was buried, transactional, and disconnected from how people actually talk about money.
As the sole Visual and UX Designer, I led the end-to-end redesign of the referral flow across iOS and Android — from research synthesis to a phased solution that matched the brand’s premium promise.
